Make by studio 7.5 is a new creative venture from the founders of the established Berlin design studio 7.5. Founded in 2015, Make initiates innovative projects that explore the new frontiers and potential of industrial craftsmanship.
In former times, a craftsman treasured his own tools, as they were indispensable for demonstrating his mastery – nowadays, in a digital age where manual skills have taken a backseat, the 3D printer is our go-to tool for crafting objects.
The name is Make, not made – and for good reason, as the work they do is process-led.
For Make, crafting an object means controlling every step of its materialization: designing and manufacturing are no longer two discrete entities, instead they merge into one, holistic, creative process.
Through practical, hands-on, design-research and development work, Make by studio 7.5 aims to gain valuable insights that will help shape the effective implementation of additive techniques in future value and supply chains. While the potential economic advantages of additive manufacturing are well recognised, Make intend to also explore the new opportunities for design innovation that come with these emerging technologies: technologies which empower the designer and inspire creative work in a new direction, on both a practical and an aesthetic level.
With additive techniques, designers now have greater autonomy and agency over the prototyping and manufacturing process, enabling their naturally iterative way of working to be optimised – where design studios once waited months to receive a prototype, make alterations and return it to the manufacturer, they are now able to make changes almost instantly, in-house.
Make by studio 7.5 are also on the search for a new aesthetic, enabled by technology which allows forms and structures to be created that otherwise could not be produced in one piece, or in a particular material. Make have developed a new approach: by 3D printing in a larger resolution, they chose to emphasize and embrace the aesthetic and structural qualities bestowed by the additive process. Whereas many wish to disguise the ridges and rills created by the layered filament, Make turn it into a design feature, one which not only enhances the structure on a functional and economical level, but also results in a unique aesthetic. The prerequisite for 20th century mass production, the heavy injection mould, has evaporated into a cloud of data: its successor is an algorithm, an intangible ‘recipe’ for form, that only becomes materialised when printed.
Although still in its early stages, Make by studio 7.5 are initiating and leading their own projects with a variety of partners, focusing on the development of new approaches and products that make the most of the flexibility offered by additive methods of manufacturing.
Make collaborates with different partners to trial potential additive workflows, producing objects on various scales, using a range of materials. They oversee the entire process of product development, from design, to manufacturing, to eventual market launch. By simulating the entire production cycle on a smaller ‘lab’ scale, Make acts as a seedbed for ideas: they can trial various products and projects, learning what works as they go, in order to get closer to real-world, effective applications for these new technologies.
The projects that Make by studio 7.5 initiate should generate a body of research that enables designers to find the ‘sweet spots’ where additive manufacturing is most advantageous, for producers and consumers. This venture aims to first of all get to know the capabilities of the emerging technologies and the eco-system that surrounds them. Only then can they begin to develop products specifically targeted to applications in tomorrow’s world :-)